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Vision/Mission Statement

MILK

Milk is basic… It is what we (for the most part) start out with. Now we need to insure that we do not forget what got us here and expand our understanding to insure our future. Milk and its derivatives provides a simple breakdown of what we must have internally, what we bring to our team and what the team provides us for contributing.

Approach each opportunity with MILK….



M
MANAGEMENT – Insure the economic scheduling and use of resources. Apply our time, money, skill, and equipment to achieve the best result for our community, industry, customers, company and self. Put resources to uses that provide returns for both near and long-term.

I
INTELLIGENCE- Understand the environment and predict the behavior of competitors, customers, the industry, our selves and the products we provide. This is a constant endeavor requiring attention at every level. Use the latest tools to establish benchmarks and guide posts as we navigate the volumes of information available. Given this intelligence / understanding, we make better decisions and insure that we are moving in the right direction when things change.

L
LEADERSHIP – Insure that you have a long term goal, that your vision is constant and that we are all moving with the same vision. Insure that all of our individual goals, with rewards tied to them, are linked to and contribute to the overall team short and long-term objectives. Make the tough decisions when it is required to move the individual, the customer, the company, the market or industry in the appropriate direction. Lead our vendors, our customers, and our employees to succeed.

K
KNOWLEDGE – Understand the technical and professional body of information necessary to compete at our chosen endeavor. Insure that we use the best practices in the industry. Knowing our limitations and our strengths, we recognize what we need to do to adapt to the market. Grow our knowledge every day to improve the tools we use and the methods we adopt to stay ahead of everyone.

AT THE TABLE…

Bring to the table.
C
CREATIVITY, stay out of the rut. Routinely redefine solutions using the latest innovations and technology. Engage your brain, apply careful thought to the problems, and work at hand.

R
RELIABILITY, always complete your assigned task or insure that those depending on you know what is going to happen. Never intentionally mislead customers, associates, or more importantly yourself.

E
ENERGY, approach every task as if your families daily bread depends on it. Meet every task with more energy than is expected. Never go for the minimum. Always do your best.

A
ACTION, no one ever accomplished any thing by talking about it. Take action to accomplish every team goal, be an active participant.

M
MOTIVATION is internal. Keep your own fire lit. Never expect someone else to light it. You control your own destiny and the enthusiasm that comes from inside is genuine.

Table brings us.
S
SECURITY in a world as complex and as random as the one we live these days, you should expect team support from above, below and beside. That support includes credible, reliable, energetic, action, motivated to support your effort.

K
KNOWLEDGE is provided as training, mentoring, and exposure. This gift is the foundation of every great team.

I
INSPIRATION is derived form your association with like minded people that are all moving in the same direction each with unique talent, demeanor, and voice.

M
MONEY is the measure that we as a society use to mark much of our worth and pay our bills. If you understand MILK and apply it to your path in life, then assuredly much of this will come to you and the associates you keep.



Copyright © 2007-2009 Dave Jorgensen All rights reserved
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